Adam Goldenberg is probably one of the most famous entrepreneurs among online shoppers. Adam Goldenberg is the co-founder of JustFab, currently known as Techstyle, which is an umbrella of e-commerce fashion retail stores. He founded the company back in the year 2006, with his business partner Don Ressler. He had met Don Ressler when he was working at Intermix.
Goldenberg first joined Intermix in the year 1999. Then, he had left high school to work as the company’s vice president of strategic planning. This was following the sale of his company, Gamers Alliance which he founded at just the age of 15, to Intermix. In the year 2001, he was promoted to work as the company’s Chief Operating Officer and at that point he became the youngest COO of a publicly-traded company.
Working at Intermix was life-changing for him. It was a platform for him to meet his perfect business partner Don Ressler. They met when Ressler sold his FitnessHeaven.com to Intermix. In him, Goldenberg saw someone who had the same vision as him and so the two hit it off and they have never looked back. They stayed friends until the year 2005 when Intermix was sold. At that point, the idea of starting a company together, struck.
Itelligent Beauty was born that year. The company worked as an incubator for e-commerce businesses on businessoffashion.com. From there, the two decided that they would be working together. From founding health companies to dealing in beauty products. Through Intelligent Beauty, they got funds to start JustFab.
JustFab was one of a kind, depending on the internet to thrive in the sale of fashion wear according to Vator.tv. The company dealt with almost everything that women like. Bags, shoes, clothes and accessories-you name it. All you needed to do was subscribe to be charged $39.95, every month. From there, you get any item you wanted for that fee. Also, you could shop more if you wanted. The company hit the market with a big bang and soon enough every investor wanted a part of it.
A few years on, Goldenberg and his business partner decided to establish another company of the same nature. However, this time, they would solely deal with the sale of active wear and this time round, they would have a celebrity figure representing their brand. That is how they founded Fabletics in partnership with Kate Hudson.
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