Lori Senecal – Combining Advertising with Technology

Lori Senecal is Global CEO of CP+B (Crispin Porter + Bogusky}. Her appointment to this position was prompted by her incredible ability to use technology solutions to resolve business challenges. She is well known to be willing to step out of her comfort zone in order to achieve success.

Lori knew from high school on that she wanted to be in the business world. She loved gymnastics and starting coaching the sport in high school and continued while she was in college. Since gymnastics is an individual as well as a team sport she found that the coaching helped her to develop leadership skills and learn how to set goals and always be consistent. For more details visit her LinkedIn account.

When asked how she makes money, Lori said she made money when other people made money. Working in advertising definitely requires performance and perseverance to succeed. One of her strategies is to know everything about a business before they become a client. One of the toughest decisions in business is having to tell a teammate that their performance is not meeting the needs of the company.

Lori Senecal joined CP+B in 2015 and has had a strong impact in bringing the company forward. In 2016 Advertising Age (a magazine that delivers news and data on marketing) recognized CP+B as being among the “Creative Innovators of the Year” and Lori as one of only four “Agency Executives to Watch”. The company has acquired several coveted accounts. Hershey and PayPal are two of those clients.

A habit she believes makes her successful is approaching leadership with vision and follow through. This helps her focus on making ideas a reality.

A typical day for her starts with a workout, internal meetings with the leadership team and external meetings with clients to any pressing issues they may have so she keeps communication open always. Lori’s recent purchase of a Fit bit has really helped her to remember to get up and move around during her business day and get those steps in!

Follow her on Twitter

See more: http://www.adweek.com/tag/lori-senecal/