There is much to admire in the consistent level of growth seen by the Honey Birdette brand that has stepped out of its home in Australia to become one of the world’s leading brands for luxury lingerie and adult lifestyle products. The success seen by the brand began in Australia and then moved to the U.K. where the brand has become synonimous with fun and luxury; after opening a flagship store in London’s Covent Garden in 2016, Honey Birdette went on to open two further physical stores in Great Britain; this rapid level of growth has led to ambitious plans to open 40 stores across some of the U.K.’s leading cities by the end of 2018.
The U.K. is not the only region being targeted for growth by Honey Birdette and their investment backers at BBRC. It is not easy to ignore an increase in Online sales across the U.S. reaching a 374 percent growth over the course of 2016 and has prompted the decision to develop a dedicated Website and Online sales platform for North American customers; the new Online platform will have many benefits for U.S. based consumers who will benefit from easier payment methods and speedier returns.
From the moment a customer enters a Honey Birdette store they are met with a level of opulence and luxury that matches the stunning range of products developed by foundr and creative director Eloise Monaghan. Champagne is always on hand for customers who are looking to explore the luxurious lingerie and adult oriented products available in each and every store.
Not only does Honey Birdette create amazing products for its customers, but the brand also looks to keep the sense of fun and playfulness the brand believes many other fashion brands do not looks to pursue for their luxury products.