When you can look back on your earlier careers and attribute your achievements to your ingenuity and the opportunities that you created, then you have achieved the pinnacle of success. Lori Senecal is the CEO of Crispin Porter and Bogusky which is an eminent firm that is a leader in advertising. Ms. Senecal has a degree in Sales and Marketing which she has turned into corporate success. She carries a reputation for turning company profits around and working in tandem with people who are dedicated to her visions.
According to campaignlive, Lori’s successful journey started in 2003 when she launched a young-adult marketing department within TAG Ideation. Lori led an imaginary team in multinational accounts using her expertise in data analysis. Her accounts included global brands like Sprint, Applebees, Nabisco, Staples, Xbox, Nestle, Weight Watchers, Molson, and InBev. Coca Cola was added to her multinational accounts, but her position was as its Global Accountant Director.
Continuing her work and achievements at TAG Ideation, her work ethics got her recognized in a promotion to heading all the firm’s sales and marketing division. Lori worked with TAG Ideation from 2005 to 2008. Also, during this timeframe, she also worked with DDB Worldwide Communications Group as their Chief Marketing Officer. McCann Erickson Worldwide which is part of the McCann World Group Inc. also saw her leadership skills and promoted her as the Co-Managing Director of TAG-New York. You can visit newyork.advertisingweek.com to see more.
It was not long in this position that Lori Senecal was appointed Accountant Management Director and Executive Vice President of McCann World Group. In 2009, Ms. Senecal was made partner, President, and CEO of Kirshenbaum Bond and Partners (KB&P). KB&P is a global marketing and advertising agency that is headquartered in New York. In 2014 and 2015, Lori was appointed Director and CEO MDC Partners, a global marketing and communications network firm. Then in 2015, Lori joined Crispin Porter and Bogusky. At the same time in 2015, Lori was appointed the Director of the Advertising Council, Inc. Check out Ideamensch to see more.
With her tenacious efforts, Lori Senecal has been awarded many top awards, such as Advertising Age’s 2016 award as one of the four Executives to Watch. Adweek’s Power 100 award acknowledged her role as a prominent leader in the combined fields of media marketing and technology. Fast Company also honored her leadership contributions in creating a new wave of business designs that are fast becoming the way of the future.