Herbalife Nutrition- a company that sells, promotes and creates dietary supplements, athletic nourishment, and self-care goods was founded in 1980 by Mark Hughes. The estimated number of employees at Herbalife Nutrition is 8,000. The company headquarters is in Los Angeles, California. Since July of 2015, the company has been operating in ninety-five different countries.
This fall with the start of a fresh school term, there is a challenge for design, a component of the Advanced Study Program, International Manufacturing & Product Development, that has the Fashion Institute of Design and Merchandising students create a collection sportswear for the independent wholesalers of Herbalife Nutrition.
The students from the Fashion Institute of Design and Merchandising who are participating will be required to be split into teams of two where they will be challenged to plan and create a united sportswear line that represents a fit and lively way of life. The participating students will show their ideas, materials, and strategies to the team of Herbalife Nutrition and the members of the Fashion Institute of Design and Merchandising faculty. For their last challenge, the student teams must show how they are going to be merchandising their ideas into a united collection. Aside from having team objectives, each individual student will also have the chance to partake in the creating of their own personal design.
Rich Goudis, the Chief Executive Officer of Herbalife Nutrition stated that he was excited to work with a top fashion school like the Fashion Institute of Design and Merchandising. The Fashion Institute of Design and Merchandising faculty chose more than fifteen students to partake in International Manufacturing and Product Development. This program has already begun and will continue throughout the spring of 2019.
Barbara Bundy, the Vice President of the FIDM stated that this year will be the twenty-sixth year where the Fashion Institute of Design and Merchandising had collaborated with other brands to provide competitions of design for their students. She also stated that she is excited to work with Herbalife Nutrition who, like other companies, taught and challenged their students in fresh and inspirational ways.
The students who are partaking in the project will involve themselves personally in the international customer marketplace. This marketplace will allow the students to research consumers, Herbalife Nutrition’s independent wholesaler’s way of life and the international extent and power of professional athletes. The students will also have the chance to travel to many design hotspots around the world. Furthermore, the students will also attend Herbalife Nutrition’s yearly meeting taking place in Houston.