In-the-know fashionistas have been scoring haute couture brands on the consignment website TheRealReal since 2011. Now the secret is out as more and more fashion lovers catch on that gently-used and even new “tags on” luxury apparel can be purchased for much less than “new,” although prices still reflect their designer status.
The RealReal is the brainchild of Julie Wainwright. She recognized the need for a convenient online destination dedicated to “haute” second-hand shopping. Wainwright created a website for people to buy and sell women’s and men’s high-end clothing, shoes, handbags, jewelry, watches, and other accessories.
Top-selling designer labels on The RealReal include Gucci, Louis Vuitton,and Chanel as well as many other famous and in-demand brands. The fun doesn’t end with fashion; The RealReal also caters to high-end treasure hunters shopping for upscale home decor and art.
The RealReal even offers sellers high-touch home pick-up services for items intended for consignment. Sellers send their pieces to The RealReal’s e-Commerce center in Secaucus, NJ for processing. This ensures the company has complete oversight to guarantee condition and authentication of all merchandise sold on the website. Next, their expert team of designers, marketers, and merchandisers work to best showcase each item, while emphasizing special details and unique features, including runway looks, season, and year if applicable.
It’s a success formula for seller, buyer, and company as most items sell in 90 days or less. The RealReal has moved 80 million pieces and made over $173 million dollars–even more by the time you read this.
Not so surprisingly, even high-end retailers including Nieman Marcus and Saks Fifth Avenue acknowledge the value of luxury resale shopping. They recognize that their customers are more willing to buy new, knowing their investment retains a good resale value.
The Real Real has also opened opened brick & mortar haute spots in New York and Los Angeles. Items in stores are also available online and likewise, items online can be shipped to the stores.
S visit The RealReal for exciting fashion finds that are well-made, high quality, and have a lot of life, glamour and style left in them for you to enjoy and make your own.