Jose Henrique Borghi may not be one of the leading advertising executives with a career built upon the ability of one of the world’s leading advertising creatives to build a career established on the groundwork of hard work and self-confidence. By the start of the 21st-century, Jose Henrique Borghi looked to be on course to build one of the most exciting and innovative careers in Brazilian advertising before making the decision to establish his own ad agency capable of challenging the top global agencies.
Unlike many other advertising executives who develop their own ad agency, Jose Henrique Borghi was able to only rely on his own success and hard work as he set out to create a business staffed only by himself and business partner, Ehr Ray. The BorghiEhr ad agency may have started at the very bottom of the Brazilian advertising ladder, but Jose Henrique Borghi showed his marketing skills to develop the business to such an extent a partnership with the global Mullen Lowe brand was developed; Borghi would later see the company become known as Mullen Lowe Brasil as they set out to become leaders in the creation of some of the best-loved campaigns in the history of Brazilian advertising.
The success of Jose Henrique Borghi has not been limited to the work completed within the Brazilian advertising industry, but the success achieved by the Mullen Lowe Brasil brand has seen the company be rewarded with many different festival awards from across the globe. Among the success achieved by Mullen Lowe and Jose Henrique Borghi have been the award of more than 10 Golden Lion Awards from the Cannes Film Festival and seven London Film Festival Awards. As Mullen Lowe continues to grow, the success of Jose Henrique Borghi looks set to continue with success seeming to follow success.
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