How Lori Senecal is setting trends in the media and marketing industry

Growing up, Lori Senecal couldn’t help getting greatly influenced by her siblings. In fact, she admits that this played a key role in the making of her success story. When she earned her degree in Sales and Marketing from McGill University, Lori stepped into the corporate world, bringing with her a Midas’s touch that has since transformed and benefitted numerous companies and people. She has worked for some of the world-class companies like Xbox, Staples, Weight Watchers, InBev, Molson, Sprint, Nabisco, Applebees, Nestle, Coca-Cola, DDB Worldwide Communications Group Inc, McCann Worldgroup Inc, MDC Partners Inc, Advertising Council Inc, kbs+, CP+B Company, among many other roles in nurturing leadership and innovational skills among the young people. Lori now works at Crispin Porter & Bogusky in the capacity of the Global CEO.

As an expert in digital strategy, E-Commerce, advertising, integrated marketing, multinational accounting, and data analytics, Lori has made a name for herself in respect to her unmatched achievements in the marketing and advertising industry and the corporate world at large. Being passionate in her line of work has driven her passion to mentor young minds in the business world. She has promoted start-up ideas initiated by participants while contributing in special forums meant to encourage innovation among students and workers.

According to Campaignlive, Lori’s efforts haven’t gone unnoticed. Her role at kbs+ saw the company listed as one of the most interesting entities to work for within New York. Kbs+ maintained its position on the Advertising Ages’ list of the best companies for three years straight. In 2016, she was among the four best Agency Executives of the year. In 2017, Advertising Agency listed CP&B among the Creativity Innovators of the Year. Besides, Lori’s role in media, technology, and marketing has seen her make it into Adweek’s Power 100 List for two years consecutively. Just recently, she was honored by Fast Company for her role in the business revolution. This also landed her a spot on the list of the Most Creative People in Business in 2017.

As the Global Chief Executive Officer of CP&B, Lori coordinates the company’s ten offices in different countries and oversees its growth and expansion in the international market. You can follow her Twitter to see more.

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Jose Henrique Borghi Builds one of the Great Brazilian Advertising Agencies

Jose Henrique Borghi may not be one of the leading advertising executives with a career built upon the ability of one of the world’s leading advertising creatives to build a career established on the groundwork of hard work and self-confidence. By the start of the 21st-century, Jose Henrique Borghi looked to be on course to build one of the most exciting and innovative careers in Brazilian advertising before making the decision to establish his own ad agency capable of challenging the top global agencies.

Unlike many other advertising executives who develop their own ad agency, Jose Henrique Borghi was able to only rely on his own success and hard work as he set out to create a business staffed only by himself and business partner, Ehr Ray. The BorghiEhr ad agency may have started at the very bottom of the Brazilian advertising ladder, but Jose Henrique Borghi showed his marketing skills to develop the business to such an extent a partnership with the global Mullen Lowe brand was developed; Borghi would later see the company become known as Mullen Lowe Brasil as they set out to become leaders in the creation of some of the best-loved campaigns in the history of Brazilian advertising.

The success of Jose Henrique Borghi has not been limited to the work completed within the Brazilian advertising industry, but the success achieved by the Mullen Lowe Brasil brand has seen the company be rewarded with many different festival awards from across the globe. Among the success achieved by Mullen Lowe and Jose Henrique Borghi have been the award of more than 10 Golden Lion Awards from the Cannes Film Festival and seven London Film Festival Awards. As Mullen Lowe continues to grow, the success of Jose Henrique Borghi looks set to continue with success seeming to follow success.

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