Growing up, Lori Senecal couldn’t help getting greatly influenced by her siblings. In fact, she admits that this played a key role in the making of her success story. When she earned her degree in Sales and Marketing from McGill University, Lori stepped into the corporate world, bringing with her a Midas’s touch that has since transformed and benefitted numerous companies and people. She has worked for some of the world-class companies like Xbox, Staples, Weight Watchers, InBev, Molson, Sprint, Nabisco, Applebees, Nestle, Coca-Cola, DDB Worldwide Communications Group Inc, McCann Worldgroup Inc, MDC Partners Inc, Advertising Council Inc, kbs+, CP+B Company, among many other roles in nurturing leadership and innovational skills among the young people. Lori now works at Crispin Porter & Bogusky in the capacity of the Global CEO.
As an expert in digital strategy, E-Commerce, advertising, integrated marketing, multinational accounting, and data analytics, Lori has made a name for herself in respect to her unmatched achievements in the marketing and advertising industry and the corporate world at large. Being passionate in her line of work has driven her passion to mentor young minds in the business world. She has promoted start-up ideas initiated by participants while contributing in special forums meant to encourage innovation among students and workers.
According to Campaignlive, Lori’s efforts haven’t gone unnoticed. Her role at kbs+ saw the company listed as one of the most interesting entities to work for within New York. Kbs+ maintained its position on the Advertising Ages’ list of the best companies for three years straight. In 2016, she was among the four best Agency Executives of the year. In 2017, Advertising Agency listed CP&B among the Creativity Innovators of the Year. Besides, Lori’s role in media, technology, and marketing has seen her make it into Adweek’s Power 100 List for two years consecutively. Just recently, she was honored by Fast Company for her role in the business revolution. This also landed her a spot on the list of the Most Creative People in Business in 2017.
As the Global Chief Executive Officer of CP&B, Lori coordinates the company’s ten offices in different countries and oversees its growth and expansion in the international market. You can follow her Twitter to see more.
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