Beneful is a popular dog food brand sold by Nestle Purina Petcare. Beneful products include dry dog food, wet dog food, and canned food and dog snacks. The brand, which entered the market in 2001, grew to become the fourth most popular brand as of 2012. Beneful products are available worldwide.
It is famous because of its nutritious value and appearance which looks like a stew with beef pieces inside. The brand is known to be both flavorful and healthful to dogs. The Beneful brand alone generates over $1.5 billion in revenues for the company annually.
According to a company official, they came up with the brand name, Beneful, because it means full of goodness. The products are packaged using unique design multipurpose containers which also serve as bowls for your dog. Beneful won the Pack Expo Selects Awards at the 2007 Showcase of Packaging Innovations. In essence, Beneful is the most ideal food for healthy dogs.