Luiz Carlos Trabuco Cappi is mostly known for his executive roles at Bradesco, especially his role as CEO in recent years. His name is one that is featured in many financial magazines in South America due to him being responsible for many great things going on at his mega-corporation.
About The Early Life Of Luiz Carlos Trabuco Cappi Bradesco
Luiz Carlos is an interesting CEO in the sense that he had spent his entire life working for a single company. As soon as he was old enough to work, he was recruiting as a banker, in which he would take shifts around his classes in University of Sao Paolo.
He had studied philosophy and psychology, which was rather odd for someone who was going into the banking industry. Overall, his outlook on life and the way he had conducted business was attributed to his unusual educational background. His colleagues may have scoffed at him, being majors in economics and mathematics. Ultimately, he had a diplomatic approach that would lead to key business deals and decisions that would affect the growth of the company.
The Takeover From Marcio Cypriano
Marcio Cypriano had served an important role during his turn as CEO of the company. In particular, he had been aggressively acquiring new assets to expand the operations of the company. Due to an arbitrary age limit set by past administrators, he had to surrender the position to Luiz Carlos Trabuco Cappi.
Once the takeover had happened, Luiz Carlos Trabuco Cappi knew that he must maintain the new assets that had previously been acquired. Although it was not an easy feat, Luis had managed to bring a sense of stability and steady growth to the company that had once been rather nonlinear.
Being only fourth in line as the presidents of the company, Luiz Carlos Trabuco Cappi Bradesco had the honor of serving under such a long legacy. The founder of the company, Amador Aguiar, had run the company on his own until his death so the company had to completely change its structure to be more democratic.
What happened to Amador Aguiar?
Amador Aguiar was a São Paulo native that had taken an early stake in the young banking market of Brazil. He had hired Trabuco at a young age for lowly tasks, but it was a decision that would have made a huge impact on the future of the company.
Amador had passed away in the early 1990s but he had already long passed the average lifespan. The long legacy that he had built from scratch was left to the executives and employees to determine its future. It could have gone horribly, but the leadership of those like Luiz Carlos Trabuco Cappi had made Bradesco an international organization.
Bradesco is simply one of the largest financial institutions in South America and it had been the most innovative. They currently rank second in terms o overall net worth in the country. They were the biggest company in Brazil before smaller banks had merged into mega-corporations.
Going back to innovation, Bradesco had been daring enough to experiment with first-world technology within the country. Instead of being stuck with legacy banking methods, Bradesco had chosen to focus on bringing new financial products to the low-level consumer market. For example, they were the first to normalize credit cards when they were considered to be expensive.
Much of the company’s growth and success can be attributed to their expansion into new markets. For example, private pensions have not become normalized due to smart marketing from the company. Since Brazil seems to have a declining pension system, many workers choose to supplement their retirement plans with a plan from Bradesco.
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