Jeunesse hits health and beauty market with great new products

It’s not often that a completely new competitor enters into a well-established industry and shakes things to their core. But such is the role that startup Jeunesse has played in the world of health and beauty. Although the company was not exactly founded by novices, the growth trajectory of Jeunesse has been nothing short of spectacular. Today, the company is doing hundreds of millions of dollars in sales each year. And it’s still growing.

Founded by health and beauty industry veterans Randy Ray and Wendy Lewis, Jeunesse was created as a way for the couple to continue occupying themselves through their third effort at retirement. Lewis states that she was interested in bringing the miracles of modern health and beauty science to those located not just in America but across the globe. For his part, Ray was interested in helping people throughout disadvantaged regions to have the opportunity to start their own business.

Today, Jeunesse Global has nine innovative products. Taken together, the company’s product portfolio forms what’s known as the Y.E.S. system, which stands for Youth Enhancement System. This is a holistic approach to health and beauty, focusing on keeping the user feeling healthy and retaining the glow of youth.¬†Follow Jeunesse Global on Twitter.

The system features some of the most innovative products to come along in decades. Included are products such as Reserve, a health drink that contains a number of so-called superfruits, including concord grapes and other fruits that contain the health-saving substance resveratrol. Resveratrol has been scientifically shown to decrease the negative effects of aging and to protect the heart from coronary artery disease and other diseases of aging. It is widely acknowledged by scientists that resveratrol is the substance that accounts for the increased longevity seen in wine drinkers.

Another great product in the Y.E.S. system lineup is Nevo, an energy drink made from all-natural fruit juices. The drink comes in four great flavors: lemon ginger, peach mango, mixed berry and acai grape. Users report that Nevo has such a great, natural flavor that it becomes almost addicting from the first sip. Read more at about Jeunesse Global.

These are just a few of the great products currently offered from Jeunesse.


EOS Racks up Sales and Fast Company Racks Up Details on New Lip Balm Star

ChapStick was always the star of the show when it came to chapped lips. This was the company that was supplying the needs of the millions of people that did not want to resort to home remedies involving Vaseline. This days ChapStick is just a company that is hiding backstage as EOS lip balm takes the center stage as the star of the lip balm industry. Some people may not have seen it coming, but millennials that stay wired in to social media knew that this change of guards was on the way.

EOS lip balm is actually using commercials and reaching out to people. This is an interesting idea when one considers the instant competitor that is ChapStick. There are few ChapStick commercials out there. The marketing department has become so self-assured of the dominance that the ChapStick name has built. It seems as if the executives put advertising on the back burner because it didn’t seem like it was relevant. Evolution of Smooth has come through and proven that this was a mistake.

There is a lot that people can say about the failure of ChapStick in advertising, and it comes down to more than commercials. There is also a lack of innovation found here. Fewer people are looking at ChapStick because this company has not provided anything innovative. Some Lucky Vitamin customers are switching over to EOS just because it brings something new to the lip balm industry. The abundant flavors like Lemon Drop and Honeysuckle Honeydew are much more inviting than the waxy generic lip balm that has no flavor.

The Evolution of Smooth is a company with workers that are bringing some serious change into the lip balm industry. Safer lip balm products are being created by EOS and this means a lot to customers that have sensitive skin. Visit the company’s Linked In page for more information.