Just in case you’ve not been following up recent happenings in the American tech industry, popular dating app Bumble turned a purchase offer worth $450 million fronted by Match Group. Match Group is the umbrella firm that owns renowned dating apps such as Tinder, Match.com, and OkCupid. According to sources close to the discussion, they intimate that the acquisition proposal was seen as an undervaluation of the dating app that has gained a lot of subscribers over the past few months.
Bumble has been in the news for all the right reasons. The dating app is gaining a lot of traction in a field that was previously dominated by Tinder. Whitney Wolfe has been the driving force behind the success of Bumble.
Representatives from Match Group refused to comment on the $450 million proposals to Bumble. An acquisition of Bumble would have meant that Whitney Wolfe, the brainchild of the app would go back to working with the enterprise he sued several years ago.
The history of how Bumble started dates back to 2012. During that year, Whitney Wolfe co-founded Tinder. She held the position of VP of marketing and helped launch the application which became an instant hit.
In 2014, Whitney Wolfe left Tinder citing various reasons ranging from sexual harassment. She left Tinder when the app had taken root and grown in big proportions. Whitney was able to settle with Match Group, Tinder’s parent group out of court and she went moved to establish her start-up.
Over time, Bumble has grown to become one of Tinder’s biggest competitors. The application has implemented a unique approach to dating. The approach is centered on ladies being the first ones to initiate a date when they discover a potential partner on the app. From the time Whitney Wolfe launched Bumble, she wasn’t able to monetize it until 2015. She introduced a subscription model that could see subscribers part with $9.99 every month for additional features on the app.
Whitney Wolfe ranks as one of the youngest and influential entrepreneurs in the field of technology. She believes that women should stand an equal chance of choosing who they want to date like men. For more info about us: https://www.theguardian.com/small-business-network/2017/jul/07/bumble-founder-whitney-wolfe-tinder-feminism-online-trolling click here.