Marketing Spotlight of the Week: Miss Victoria Doramus
In this week’s spotlight conversation, we are highlighting Miss Victoria Doramus. She is a marketing expert who has worked in digital print for a long time in London, where she is based.
We sat down recently to speak with her about digital marketing and some of the tips she might have for up and coming marketing gurus.
1) According to Victoria Doramus, you need to optimize your business for mobile use. According to research, more than 90% of customers do their business online and over the phone. You need to capitalize on that or you are going to fall behind.
“You need to use mobile-friendly software. Otherwise, you will lose half of your traffic moving through.”
2) Are you using LinkedIn? You need to get on board if you have not already.
“Those who do not use LinkedIn to optimize their brand are considered ghosts. You need to have an active account with LinkedIn. You need to keep your account fresh and up-to-date. There are a lot of people who get notifications for LinkedIn several times per day. Something to think about.”
You should also consider using specific symbols to help your company stand apart from the others. We live in a time when you really have to do something special to get people to notice you. The “been there, done that” crowd has made it more challenging for brands to be noticed. That is why the right symbol or emoji can change everything.
3) Social media is King and will be for the foreseeable future. Technology has replaced much of the traditional ways of thinking and acting, which includes social media platforms like Twitter and Instagram. You need to be present on these platforms to be noticed.
“I use Twitter to update people on certain aspects of my life or to give advice on marketing strategies. You need to be present and in the moment. That includes social media.”
Some call Victoria Doramus a “woman of many talents.” One of the reasons for that is her business savvy and how she uses it to navigate the rough waters of our now tech world for the last 20 years.
You can find out more about Victoria Doramus by visiting her LinkedIn and Twitter profiles.